Car industry industry in US

1. introduction/background: current situation in car industry: perfect competition; one of the most highly concentrated industries in the world; The top five players have a significant 49% share of the global automobile market (General Motors, Ford, Volkswagen, and Toyota) 2. Advantages and disadvantages of current car industry 3. Internal Rivalry within the industry 1) compare different brands among products, quality, services, technology, price 2) Sustainable competitive advantage