This is part 5 of this Research paper. I will include the otherparts in the attachments.
Marketing Plan This week you will continue your comprehensivemarketing plan researching the SAME company that you researchedin previous units. Again, utilizing the CSU Online Library, youwill research the various elements of the marketing plan as itrelates to this company. In Unit VI you will provide acomprehensive discussion of the promotion strategies of yourcompany.
Promotion This section will provide a comprehensive look at thepromotional strategies of your organization. Begin with a look atthe promotional objectives or themes used by your company. Fromthere, review the promotional mix, this should include apreliminary discussion of the importance of IMC to your company.Promotion methods such as personal selling mass selling(advertising and publicity) and sales promotion should all beaddressed in detail.
Competitive Advantage Competitive advantage is an important goalof every company, so address whether your company has acompetitive advantage WITH RESPECT TO PROMOTION. The idea is todiscuss whether your company has a competitive advantage withrespect to how they promote their products. Again, this sectionshould only discuss whether your company has a competitiveadvantage with respect to promotion (product, price and place arediscussed in other sections). Once you have stated your position,remember to include your rationale.
BBA 3201, Principles of Marketing 5
Your submission should be a minimum of two pages in length,double-spaced with a reference page and title page. Referencesshould include at least one additional, credible reference beyondthe textbook. All sources used must be referenced; paraphrasedand quoted material must have accompanying citations and citedper APA guidelines. Include the use of subheadings (this weekconsider Promotion and Competitive Advantage in Promotion)